• Introduction to Safe Routes to School: the Health, Safety and Transportation Nexus
• Steps to Creating a Safe Routes to School Program
• Engineering
• Enforcement
• Encouragement
• Education
• Student Drop-off and Pick-up
• Evaluation
• Media and Visibility
  • Basics of Working with the News Media
  • Identifying the News Hook
  • Tools of the Trade
  • The Art of the Interview
  • Securing Program Spokespeople
  • Managing a Crisis
  • Resources
  • References
• Case Studies

Additional Resources:

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References

• Bjerklie, David. (2003, July 28). The Katie Couric Effect. Time Magazine. Web.
• Project for Excellence in Journalism. (2006). The State of the News Media 2006. Web.
• University of Southern California Annenberg Strategic Public Relations Center. (2007). Media Myths & Realities, 2007 Media Usage Survey.
• Yopp, J.J., McAdams, K., & Thornburg, R. (2010). Reaching Audiences: A Guide to Media Writing. Allyn and Bacon.